Shift grows merchant team

Brings finance on demand to more Australian businesses

Shift, a provider of credit and payment platforms, has announced the expansion of its merchant team.

As part of the expansion, Paul Barker has joined the team in the newly created leadership role of Merchant Sales Director, while Elizabeth Vella has taken on the also newly-created role of National Manager, Go-to-Market and Projects.

Paul’s pedigree includes several roles across technology and payments, having led high growth sales and partnerships teams in several of Shift’s key target markets including trades and services, franchise, FMCG and retail.

According to Paul, the team will work closely with merchants, enabling their customers to multiply their spending power by taking advantage of Shift’s credit, payment, and trade solutions.

“What I’ve experienced over the last couple of years is a rapid acceleration in merchants focused on ensuring they deliver a frictionless customer journey as a means of attracting, retaining and increasing the value of each customer,” said Paul.

“Shift, hands down, has the most seamless customer experience I’ve seen and the funding capacity to deliver at scale. The opportunity in front of us is to enable more merchants to provide a customer experience advantage over their competitors.

“With the product roadmap for Shift Trade and payment solutions, I can confidently say we’re set to make life easier for businesses wanting flexible options for themselves and their customers in 2022.”

In her role as National Manager, Go-to-Market and Projects, Elizabeth Vella will focus on merchant enablement and relationship management, assisting merchants new to the Shift network to implement and run their new trade and payment facilities.

Elizabeth joined Shift following various financial services and fintech roles, where she established and grew key partner relationships.

“With buyers increasingly savvy regarding different trade and payment options, I look forward to working with Paul and the Shift team to bring the same flexibility and choice to merchants across Australia,” said Elizabeth.


About Shift
Originally established as GetCapital in 2014, the company rebranded as Shift in October 2021 as part of its mission to provide businesses with finance on demand. Enabled by streaming data, Shift offers a better way for Australian businesses to trade, pay and access funds.  Winner of the IDC 2020 Digital Disruptor and Omni Experience Innovator awards for Australia and New Zealand, Shift has also been named to the Deloitte Fast50 list four years in a row, the Smart50 awards, the AFR Fast 100 List and voted by LinkedIn as one of the Top 25 Australian Startups to work.  www.shift.com.au


For queries

Ged Mansour
Corporate Communications Lead

T: 0411 349 476
E: ged.mansour@shift.com.au
A: Level 21, 177 Pacific Hwy, North Sydney NSW 2060
W: www.shift.com.au
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