Sherlok appoints Steph George as CMO as startup sets its eyes on scaling

Adelaide-based fintech Sherlok has brought digital acquisitions marketing expert Steph George on board as Chief Marketing Officer to help guide the startup through its next stage of growth. 

Steph joined the executive team at Sherlok in February 2022, and brings extensive experience working in the digital space and within highly regulated industries to Sherlok, an automated repricing and refinancing platform that’s leveling the playing field for mortgage brokers. 

As Marketing Director of the Australian Institute of Business, Steph was responsible for both strategy and execution of the marketing function in Australian and global markets. Previously, she was at Optus for over six years, in a variety of Digital Transformation and UX/eCommerce roles before managing the digital acquisition marketing of the consumer broadband products. 

Steph was drawn to Sherlok after recognising its huge growth potential, first-mover advantage, and a hugely loyal user-base of mortgage brokers that are now better able to service their clientele and keep them on competitive home loans. 

Sherlok took home the accolade of Best Fintech Home Loan Service in the 2021 Australian FinTECH Awards in its first year of operations, and kicked off 2022 with a bang, becoming the first Australian business to access open banking under the CDR Representative model. 

Of the appointment, Sherlok founder and CEO Adam Grocke says, “This is an incredibly exciting time for Sherlok. We have lots of projects in the pipeline that will be launching in 2022 and we knew this was the right time for us to bring onboard a CMO to help Sherlok continue to scale.” 

Steph says, “I love that we’re genuinely helping brokers help their clients, and the brand loyalty that Sherlok has built in its first six months on market goes to show that this platform is making a real difference to the broking industry. It’s extremely exciting to be part of helping bring Sherlok’s benefits to more brokers (and their clients) across Australia.


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