Price My Car partners with fintech Nodifi

Australian online sales site Price My Car, has joined forces with fintech Nodifi, enabling the automotive business to offer comprehensive finance solutions to its customer network.

The partnership complements PMC’s approach to providing consumers with the information required to make educated decisions on the best available vehicle – whether that be from a price or delivery time view point – along with suitable finance options.

Price My Car currently boasts over 300,000 users, 900 dealer partners, and has helped secure $500m in  total car sales.

According to Price My Car founder, David Lye, the partnership reflects PMC’s commitment to providing comprehensive end-to-end solutions to its customer network.

“Since day one, Price My Car has been about simplifying the car buying experience in a way reflective of  the times and correlating customer expectations.

“These expectations, have been formulated through the evolution of other products and services – gone are the days where businesses focus solely on the industry within to make decisions on what their customers expect.

“Nowadays, experiences across all retail verticals are contributing to what customers expect across all products and services – Price My Car has adapted accordingly.

“Partnering with Nodifi, the leading provider of B2B asset finance solutions, reaffirms our commitment to  the Australian public, whilst also supporting our dealer partners. Supporting customers with their finance  will help close the sale with corresponding dealers.”

Nodifi says this latest partnership is another example of how it can provide tailored solutions above and beyond its loan origination platform, a platform that has become renowned across the mortgage broking  and automotive industries.

Alex Bodriagin, Nodifi national sales manager, says it’s exciting to partner with a business that shares similar values, values that align with simplifying processes for consumers.

“On a personal note, I admire what Price My Car has done and continues to do, bridging the gap between  consumers, dealerships and now finance.

“It’s no surprise that consumers are seeking digital avenues to secure their car, or at the very least, researching and comparing vehicle options online. Price My Car delivers on that premise and the addition  of offering finance through that consumer journey only simplifies the process.

“Nodifi is all about delivering a seamless experience so it’s reassuring to partner with another like-minded  business – we’re excited to be part of the PMC journey.”

Price My Car recently launched a new car delivery date estimator that provides consumers with an overview of average wait times for various makes and models, broken down by state.

The partnership between Price My Car and Nodifi is now in effect.

Media Contacts  

Alex Ventura  

Head of Marketing  


0421 819 370  

David Lye  


Price My Car 

0414 488 121  

About Nodifi  

Nodifi is one of Australia’s leading technology and services providers for asset finance, personal loans and business  funding, enabling mortgage brokers and dealerships to offer a broader range of financial services.  

Nodifi’s mission is to increase profitability and efficiency for partners, by delivering bespoke asset finance solutions.  These include; asset finance aggregation, loan origination, credit support, marketing and lead generation, plus a suite  of white-label technology solutions.  

Founded in 2016, Nodifi now boasts over 2,000 users, generating over $1.5 billion in submitted loan applications since its inception.  

About Price My Car  

Price My Car was founded in 2018 with the aims of increasing transparency and fair competition in the Australian automotive industry.  

The Problem New car buyers have long been frustrated by the lack of information readily available when it comes to pricing.  

Pretty much any other product or service can be researched online to find a ballpark price but when it comes to cars,  you’ll only ever see RRPs (and who pays full price for a new car?).  

This inefficiency not only hurts the consumer but also the car dealerships. With the OEMs prohibiting them from advertising discounted prices and threatening to pull their franchises if they don’t sell their products in the ‘approved’  manner, the car dealers suffer too.  

The Solution PMC reduces this first step to a matter of minutes. A customer can register online, choose a make, model and variant  and instantly get an idea of what others have paid over the last 6 months. Plus, they’ll see aggregated reviews, manufacturer specials, resale values… all in the same place for easy comparison. 

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