Zip AU unveils its ‘Inside the Wallet’ insights report
25 March 2026, Sydney - Zip Co (ASX: ZIP), the digital financial services company offering innovative, people-centred products, has today released its ‘Inside the Wallet’ insights report1, unpacking the spending habits of Australian customers in the first half of FY26 (1 July 2025 to 31 December 2025).
Key insights include:
Healthcare spend jumped 38%, with Dentistry leading the charge as customers turned to Zip to spread and manage essential health costs with greater flexibility and control.
Strong growth in categories including Education, Utilities and Health
All age cohorts increased spend, with customers aged 50+ leading growth and confidently blending digital convenience with in-store engagement.
Hobby, Toy, and Game Shops spending climbed 37% YoY, highlighting consumer interest in collectible culture
Used Merchandise and Secondhand Stores surged 137% YoY reflecting the rise of circular fashion and consumer focus on reuse and individuality
Soraya Alali, Zip ANZ CEO commented, “Australian consumers demonstrated resilience and adaptability in the first half of FY26, with spending patterns increasingly anchored in everyday essentials and services. Consumer behaviour reflected a gradual stabilisation in conditions with spending choices shaped by a focus on value and flexibility. This behaviour underscores the role of Zip’s flexible repayment model in helping customers align repayments with income cycles to maintain control over their budgets.
Notably, this shift has been supported by increased use of Zip’s digital payment propositions, particularly Zip Plus, enabling higher-frequency, everyday spending across both online and in-store channels.
Growth was led by everyday spend including groceries, healthcare, education and utilities. Demographically, spending increased across all age cohorts during the period, reflecting the broad relevance of Zip’s products in supporting both everyday needs and larger life events. Customers aged 50+ recorded the strongest year-on-year growth, reflecting increasing engagement from more mature consumers across categories including restaurants, travel and entertainment. Younger cohorts also contributed to growth, with spending more concentrated in categories like dentistry and travel.”
1 All figures referenced in this document are derived from Zip internal data for the period 1 July 2025 and 31 December 2025, unless otherwise stated.
About Zip
Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company, offering innovative and people-centred products. Operating in two core markets - Australia and New Zealand (ANZ) and the United States (US), Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.
Founded in Australia in 2013, Zip provides fair, flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses.
For more information, visit: www.zip.co
