Wych.io Unlocks Real-Time Open Banking for Australian Farmers Via Farm Focus, Bringing Four Decades of Agriculture Customers into the Digital Age.
SYDNEY, AUSTRALIA - Wych.io, Australia's leading Open Banking solutions provider, today announced its Consumer Data Right (CDR) representative agreement with Farm Focus, New Zealand's world-leading farm financial management platform.
The partnership will bring real-time Open Banking capabilities to Farm Focus's Australian customer base - farmers who have relied on the platform since the 1980s.
Under the agreement, Wych will provide Farm Focus with secure, compliant access to banking data from hundreds of Australian financial institutions, transforming how rural businesses manage their financial planning and cash flow in a matter of weeks.
"The team and I at Farm Focus are very excited about bringing more value to the Australia market at record speed," said Auriga Martin, CEO of Farm Focus.
"We've had customers in Australia since the 1980s and we're overjoyed to bring them real-time bank feed data from hundreds of Aussie banks in a matter of weeks. “Wych and the team are leading the way on open banking access in new markets, let's hope we catch up soon here in New Zealand!"
Transforming Farm Financial Management
Through Open Banking
The partnership delivers three critical advantages to
Farm Focus's Australian customers:
Real-time cash flow visibility: Farmers can now access up-to-the-minute banking transaction data, enabling accurate financial planning and informed decision-making during critical seasonal periods.
Automated transaction coding: Australian farmers will benefit from the same intelligent auto-coding features their New Zealand counterparts already enjoy with major rural banks, dramatically reducing manual data entry and improving accuracy.
Comprehensive rural banking coverage: Beyond traditional rural banks, Farm Focus customers gain access to transaction data from hundreds of Australian financial institutions, providing complete visibility across all farm-adjacent expenses and business accounts.
To thank customers for their decades of loyalty, Farm Focus will provide early access to this Open Banking integration to all current Australian customers before the wider market release.
Leading the Way in Competitive Open Banking Advantage
Wych's ACCC-accredited CDR platform provides the secure infrastructure that enables businesses like Farm Focus to rapidly implement Open Banking capabilities while maintaining bank-grade security standards. With a single API integration, Wych connects to over 100 Australian data holders, making CDR compliance straightforward and profitable.
“We're proud to help Farm Focus deliver enhanced value to their loyal farming customer base while positioning them at the forefront of Ag-tech innovation,” says Ben Ford, Country Manager – Australia at Wych.
“Wych.io is here for this reason - to democratise the financial landscape and provide complete transparency for each and every customer. Over 10,000 farmers across the sheep, beef and dairy industries deserve access to the innovative financial tools helping them thrive in seasonal uncertainty.”
The integration represents a significant milestone in Australian agricultural technology, bringing sophisticated real-time financial management capabilities to an industry where cash flow timing can mean the difference between thriving and merely surviving.
Wych's agile, tech-first approach enables businesses across all sectors to harness the power of Open Banking data to enhance customer experiences, strengthen market position, and unlock new revenue opportunities - all while ensuring full regulatory compliance.
About Wych.io
Wych.io is Australia and New Zealand's leading Open Banking solutions provider, transforming how businesses access and leverage financial data through the Consumer Data Right.
As an ACCC-accredited CDR data recipient since 2022, Wych provides secure, compliant connections to over 100 data holders through a single API solution.
From innovative startups to Tier 1 banks, Wych makes CDR compliance painless and profitable, enabling businesses to focus on using data to deliver better customer experiences.
With its agile, tech-first platform, Wych is building the infrastructure for the next generation of open banking innovation across Australia and New Zealand. Learn more at www.wych.io.
About Farm Focus
Since 1981, Farm Focus (formerly Cash Manager) has been the world's leading farm financial management tool, helping farmers forecast, plan, and thrive.
Founded by three Wairarapa farmers seeking better ways to manage farm finances, the platform has transformed farm financial management across Australia and New Zealand.
Based in Masterton, New Zealand, Farm Focus continues to support the rural community with innovative financial planning and cash flow management solutions.
