Wisr appoints new Chief Operating Officer
Sydney, 5 August 2025 – Wisr Limited (ASX: WZR) has announced the appointment of Sam Harding as Chief Operating Officer.
Sam joins Wisr with two decades of experience in banking and financial services having held leadership roles across product, strategy, operations, customer service and transformation.
Sam most recently led Westpac’s Auto Finance business as its Chief Operating Officer. Prior to Westpac, Sam had roles at Bankwest, including as its Head of Credit Analysis and Operations, where he was responsible for acquiring and onboarding new-to-bank clients originated through the commercial broking and small business channels.
In the newly appointed role, Sam will oversee day-to-day operational strategy and delivery across Wisr’s personal loan and secured vehicle loan business units, as well as key transformation initiatives that support the company’s long-term growth ambitions.
Wisr’s Chief Executive Officer, Andrew Goodwin said, "We’re incredibly pleased to welcome Sam to the Wisr team. As we continue to grow a sustainable, profitable business with strong unit economics, Sam's depth of operational expertise, leadership capability and alignment with our purpose makes him an exceptional fit for this next phase of our journey.”
Wisr’s Chief Operating Officer, Sam Harding commented, "I’m delighted to join Wisr at such a pivotal time. The company’s clear sense of purpose, innovative mindset and impressive track record in the lending sector are what drew me to this opportunity. I look forward to working with Wisr’s Executive Leadership Team to drive operational excellence and create meaningful value for customers and shareholders.”
The appointment follows sustained loan book growth across Wisr’s lending products, underpinned by disciplined credit performance and investment in automation and technology-led operating models.
About Wisr Limited
Wisr (ASX:WZR) is a purpose-built Australian fintech lender. The proprietary Wisr platform combines digital lending along with financial tools and features to help Australians pay down debt, access credit, better understand their financial standing and make smarter money decisions. For more information, visit www.wisr.com.au
