outsource Financial and Penny launch strategic partnership to empower women homebuyers
The partnership empowers more Australian women to access brokers who understand their unique borrowing needs.
16 June 2025 — Award-winning national aggregator, outsource Financial, has partnered with women-focused homeownership platform, Penny, to enhance financial support for women entering the property market.
The collaboration sees an initial four brokers from outsource Financial join Penny's platform, making specialist support more accessible to women navigating increasingly complex lending conditions.
With the RBA recently cutting interest rates, and rates expected to fall further this year, brokers are already seeing more activity in the market as Australians try to get ahead of the rush. This partnership positions both companies to meet these demands with a specialised service for women homebuyers.
Penny's users will now be able to book discovery calls and full loan consultations with vetted brokers who have the expertise as well as shared lived experiences to understand gender-specific borrowing hurdles, including career breaks, parental leave, and more.
Penny founder Jemi Jeng said the partnership is well-aligned. "Our community told us that finance and property is a man's world. They want brokers and consultants who get their property goals as well as their lived experience. Partnering with outsource Financial lets us deliver that expertise at the tap of a button."
The brokers have access to an extensive panel of lenders, enabling women to compare and access loan options. The brokers will also contribute educational content to Penny's platform, offering tips and insights to help users learn more about the home buying process at every stage.
“outsource Financial is excited to have partnered with Penny, an organisation that supports women to build confidence around financial literacy and their wealth journey. This is a powerful step towards gender equality and uplifting communities. Collaborations like this help provide essential resources and opportunities for women to thrive, by addressing critical issues like education, economic independence, safety, and inclusion. This is something I am very passionate about,” said Tanya Sale, CEO of outsource Financial.
Users not only enjoy greater tailored support, but the brokers will also benefit from high quality leads and strong client relationships, gaining visibility with a highly engaged, ready-to-buy community.
For the wider financial industry, this partnership sets a new standard for inclusive lending support for women.
Looking ahead, Penny will continue to expand its partnerships with leaders in the industry across accounting, financial planning, conveyancing and more, to provide even more holistic support for Penny users across their financial journey.
Penny is now live to the public, giving women across Australia access to expert mortgage support tailored to their needs. Users can sign up for free at www.urpenny.com to explore tools, resources, and book consultations with vetted brokers.
Companies and professionals interested in partnering with Penny, can submit an expression of interest via www.urpenny.com.
About Penny
Founded by Jemi Jeng, Penny is the all-in-one home buying platform and community tailored to women’s unique needs. They help you get clear on this journey, guiding you through smarter saving strategies, and offering specialist guidance to navigate the challenging market.
Penny’s mission is to help close the gender wealth gap, one confident decision at a time. They believe that financial security begins with literacy and confidence, which is why Penny equips women with the education, tools, and connections they need to build lasting wealth.
For more information, visit www.urpenny.com.
About outsource Financial
Established in 2010, outsource Financial is a multi-award-winning aggregator supporting brokers nationwide with training, technology and a diverse lender panel.
