Member Spotlight — Linkly Orbit: One Connection to the Payments Ecosystem.
Simplifying Payments for Everyone
Payments don’t have to be complicated. Linkly Orbit brings the card present ecosystem together through one simple connection. Instead of merchants juggling multiple integrations, Orbit creates a seamless ecosystem of acquirers, POS providers, value-added services (VAS), and terminal vendors.
As CEO Andrew Joyce puts it: “Functionality and services that are normally prohibitive for a single merchant will now be standard for many.”
With Orbit, merchants gain:
Simplicity: one connection point reducing both cost and complexity
Freedom: choice in payment hardware, POS systems, VAS and payment types
Security: market-leading compliance and redundancy built in from the start.
Whether you’re a merchant, bank, aggregator, or POS vendor, Orbit gives you flexibility without the integration headaches.
Why Orbit Matters
In payments, choice is good, but it can also create complexity. Multiple APIs, compliance requirements, and vendor relationships can slow merchants down. For larger businesses, even small changes (like adding a new payment type or switching terminals) can turn into major technical projects.
Orbit removes these barriers. By providing a single, secure connection, it makes it faster and more cost effective to adopt new payment technologies without compromising on performance.
Business owners are aware that payments should be a revenue generator for them instead of another cost centre – but often they’re unsure how best to maximise their legacy payments environment. Linkly solves this headache for them with Orbit.
This approach benefits the entire ecosystem. Acquirers, POS providers, and service vendors can connect once to reach more merchants, reducing integration overheads and speeding up innovation. Merchants gain freedom to choose the partners and technologies that work best for them, while providers expand their reach with less friction.
Orbit reflects Linkly’s merchant-first mindset: every development is shaped around the needs of merchants and the partners who serve them. That means:
Connecting with almost every bank and non-bank acquirer in the region
Integrating with over 780 POS applications
Partnering to make the entire payments chain more valuable and connected.
How We Got Here
Linkly’s journey started in 1998 as PC-EFTPOS, a business built to connect payment terminals with banks and POS systems. Over time, that mission grew, and so did the company’s scale:
Today, Linkly powers over 85% of integrated payment terminals in Australia and New Zealand.
More than 200,000 terminals are connected through Linkly’s infrastructure.
Over 2 billion transactions flow through the platform each year with 99.99% uptime.
In 2019, PC-EFTPOS joined Potentia Capital and began a growth phase through strategic acquisitions:
Premier Technologies: powering CBA’s BPoint and MerchantSuite
EFT Solutions: trusted by Woolworths, Barclays UK, and Worldpay
These companies came together under the Linkly brand, reflecting a broader vision: to connect the payments ecosystem across the region.
Looking Ahead
The response to Orbit has been overwhelmingly positive. As Frank Vorster, Founder and CEO at Venue Smart, says: “The flexibility and integration capabilities of Linkly Orbit are a game-changer for our ecosystem.”
Orbit’s flexible architecture means that as payment technologies evolve, merchants can adopt new capabilities through the same connection - no costly rebuilds, no lost time.
Linkly’s vision is clear: create a connected payments environment where merchants have choice without technical barriers. With Orbit, that future is already here.
Learn more about Linkly Orbit at linkly.com.au/orbit or get in touch.
