LoanOptions.ai merges with Asset Alley
Multi-award-winning proprietary fintech-supercharged brokerage announces merger as next step in strategic growth trajectory
3 March 2026, Sydney: LoanOptions.ai, the multi-award-winning AI-native finance brokerage supercharged by proprietary technology, today announces its first merger with Sydney-based Asset Alley joining the group. This move marks a major milestone in LoanOptions.ai’s strategic growth trajectory, expanding its footprint in the commercial and equipment finance sectors.
Asset Alley is a premier Sydney-based brokerage specialising in complex “full doc” equipment finance. Led by industry veteran Louie Dib who brings over a decade of experience to the group, and supported by a team of 8 other top caliber staff, Asset Alley has built a strong reputation for navigating sophisticated transactions.
The merger gives Asset Alley brokers access to LoanOptions.ai’s advanced technology to automate a significant portion of the asset finance process including the world’s fastest, easiest, and most transparent end-to-end asset finance application process and loan matching engine AILO.
The partnership also means that Asset Alley will begin rolling out the LoanOptions.ai tech stack across its equipment vendor, accounting and mortgage broking partnerships. Asset Alley will also be working closely with the LoanOptions.ai engineering team to enhance the advanced commercial lending technologies set to be launched to the wider industry later this year.
Julian Fayad, Founder and CEO at LoanOptions.ai, said, “We’ve spent over five years investing in models and systems that remove as much friction as possible from the lending process. We’ve never lost sight of how irreplaceable the human element is, especially in complex, high value commercial deals. Louie and the Asset Alley team are the absolute gold standard in that space and as we looked to expand our brokerage through M&A, this first merger with Asset Alley was a natural choice.”
“By merging our proprietary Auto-complete Contextual Engine, bank statement analysis, and workflow tracking technologies with their deep domain expertise and team of elite specialists, we are creating a powerhouse brokerage that can handle everything from a simple car loan to multi-million dollar industrial equipment portfolios with unprecedented speed and precision,” he said.
Louie Dib, Managing Director at Asset Alley, said, “Joining forces with Julian and the LoanOptions.ai team is a milestone we’re very proud of and has been a game-changer for our clients and our staff. Asset Alley was built on the foundation of specialised knowledge and results-driven service and our focus has always been on providing tailored, hand-in-hand guidance for complex asset finance, from construction and transport.
“By officially joining the LoanOptions.ai group of companies, we’re going beyond integrating its advanced technologies, to actually being part of the engine itself. This allows us to offer our clients an even more streamlined and tested experience backed by an in-house fulfillment team that is now unmatched in the Australian market.”
The combined entity will continue to operate out of the LoanOptions.ai Sydney headquarters in Rhodes.
LoanOptions.ai first announced its interest in M&A in mid 2025. The merger with Asset Alley has significantly increased the overall commercial loan book immediately.
About LoanOptions.ai
Founded by 2025 Finance Brokers’ Association of Australia’s Industry Champion of the Year, Julian Fayad, LoanOptions.ai is a multi-award-winning, pioneering AI-native finance technology provider and brokerage with offices in Sydney, Perth, and Auckland.
For over half a decade, LoanOptions.ai has been building AI systems that provide a fast, easy, and transparent end-to-end lending experience for borrowers, brokers, and lenders alike, without compromising compliance or accuracy, while strengthening the broking channel.
LoanOptions.ai has developed some of the most advanced finance technology, including:
Autocomplete Contextual Engine (ACE), an intelligence that brings together advanced technologies to pre-fill up to 90% of a loan application, cutting onboarding time to as little as five minutes with no impact on a customer’s credit score ever, all via a seamless, user-friendly interface. ACE powers
AILO, the world’s first asset finance loan matching engine that reveals loan options that a user is actually eligible for across more than 90 lenders with actual rates and fees displayed in real time
HAILO, the world’s first five-minute digital home loan application that pushes complete client packages through to major aggregator systems
Synapses, a scalable plug-and-play API ecosystem connecting dozens of essential services via a single integration point with built-in NCCP compliance and supports AI agent development through Model Context Protocol (MCP).
Its dedication to leading industry innovation has been recognised with the countless industry, business, and tech awards, including:
Technology Service Provider of the Year at the 2024 and 2025 Australian Broking Awards
Best Industry Service at the 2025 Australian Mortgage Awards
Best Use of Agentic AI at the 2025 Australian AI Awards
Large Brokerage of the Year at the 2025 Broker Daily Innovation Awards
Best Broker Innovation at the 2025 Finder Innovation Awards
Large Brokerage of the Year at the 2025 Broker Innovation Awards
and many more.
For more information, please visithttps://www.loanoptions.ai/
