LFG launches with LoanOptions.ai's HAILO, bringing state-of-the-art tech to advisers
12 March 2026, Auckland: Award-winning fintech provider, LoanOptions.ai, has entered into a commercial partnership with Link Financial Group (LFG), one of the founding aggregators in New Zealand, established over 30 years ago.
The partnership will see LFG’s advisers gain access to LoanOptions.ai’s industry-leading technology, HAILO, The 5-Minute Home Loan Application, as a subscribed service. This represents a significant step forward in bringing sophisticated, safe and secure AI solutions to advisers who want to stay competitive and secure a seamless advantage in the home loan process.
Kip Hanna (CEO at NZHL Group, which LFG is part of), Julian Fayad (Founder and CEO at LoanOptions.ai), Luke Roberts (National Growth Manager at LFG)
The white-label technology will be rolled out across LFG Advisers, allowing them to offer their clients a world-class digital application experience in their own branding.
HAILO is an ISO27001-certified, state-of-the-art five-minute digital home loan application journey built with LoanOptions.ai’s proprietary Auto-complete Contextual Engine (ACE). Within minutes, HAILO collects key information from the client and packages it up for the adviser, including a property data report and valuation, powered by Valocity, ID, Bank Statements, Payslips, a complete fact-find, supporting documents and necessary compliance documents, significantly reducing manual onboarding by up to 80%. This technology allows advisers to offer their clients a transparent experience and the application process has no impact on a customer’s credit score.
LFG is the first aggregator partnership for HAILO in the New Zealand market.
Kip Hanna, CEO at NZHL Group (which LFG is part of), said, “At LFG, we’re committed to equipping advisers with effective solutions and strong support so their businesses can succeed in New Zealand’s fast‑changing financial landscape. We do this by continuing to invest in our market leading core platform Advice Link, as well as partnering with best in breed fintech solutions, such as HAILO. Investing in smart, powerful technology is essential to helping advisers stay ahead and deliver great outcomes for their clients.”
“LoanOptions.ai was the natural choice because they share our focus on flexible solutions and exceptional support. Integrating HAILO across our systems gives advisers more efficient tools, freeing up valuable time to concentrate on delivering quality advice and growing their business.”
Julian Fayad, Founder and CEO at LoanOptions.ai said, “It’s a pleasure working with the team at Link Financial Group. In our view, one of the most forward thinking aggregators who invest in their brokers’ access to important technology. Following our successful partnership to bring asset finance technology and diversification solutions to their network, integrating HAILO was the natural next step.
“Link Financial Group has been a mainstay in New Zealand for over 30 years, and this partnership is a perfect example of what can be achieved when a leading NZ group and a global AI provider come together. It allows us to empower hundreds of advisers with AI systems that eliminate the drudgery, opacity, and inefficiency from the loan process, driving a huge step forward for the industry as a whole."
About LoanOptions.ai
Founded by 2025 Finance Brokers’ Association of Australia’s Industry Champion of the Year, Julian Fayad, LoanOptions.ai is an award-winning and pioneering finance technology provider and brokerage with offices in Auckland, Sydney and Perth.
For over half a decade, LoanOptions.ai has been building AI systems that provide a fast, accurate, painless, and transparent end-to-end lending experience for borrowers, brokers, and lenders alike, while strengthening the broking channel.
LoanOptions.ai has developed the world’s first five-minute digital loan application journey that reduces manual onboarding by up to 80% and the world’s first unbiased loan matching engine that reveals loan options that a user is actually eligible for across more than 90 lenders with actual rates and fees displayed in real time, with absolutely no impact on their credit score, to name just a couple of technologies in its ever-growing and ever-refining suite of solutions.
Another is Synapses, a scalable plug-and-play API ecosystem connecting dozens of essential services via a single integration point with built-in NCCP compliance and supports AI agent development through Model Context Protocol (MCP).
Its dedication to leading industry innovation has been recognised with the countless industry, business, and tech awards, including Technology Service Provider of the Year at the 2024 and 2025 Australian Broking Awards, Best Industry Service at the 2025 Australian Mortgage Awards, Best Use of Agentic AI at the Australian AI Awards, Large Brokerage of the Year at the 2025 Broker Daily Innovation Awards Best Broker Innovation at the Finder Innovation Awards and many more.
For more information, please visit https://www.loanoptions.ai/
About LFG
Established over 30 years ago by a group of visionary mortgage advisers, Mortgage Link was one of the founding aggregators for financial advisers in New Zealand. Expanding its offerings to offer a holistic approach to financial services, Insurance Link (2015), FG Link (2016) and Advice Link (2017) were launched, forming Link Financial Group (LFG) as a broad Financial Services Aggregator in 2017.
As a Financial Advice Provider (FAP), LFG empowers advisers with the flexibility to operate under its brands or their own brands as an Authorised Body under the LFG Licence or under their own brands and Own FAP Licence, offering them robust compliance support, innovative technology like the custom-built Advice Link CRM, continuous professional development and business growth support.
LFG's commitment to empowering financial advisers through knowledge, skill, and compliance-focused support has solidified its position as one of New Zealand's most enduring and successful financial aggregators.
For more information, please visit https://www.lfg.co.nz/
