LENSELL Now Offers Professionally Constructed Portfolio Strategies for Australian Self-Directed Investors
Melbourne, Australia — 29 October 2025 — LENSELL, the Melbourne-based fintech behind the widely used portfolio analytics and optimisation tool Diversiview, today announced a step forward by bringing professionally constructed investment templates to retail investors. This launch on the LENSELL Marketplace is set to redefine accessibility, offering self-directed investors enhanced transparency and choice in portfolio design.
Historically, sophisticated investment-grade model portfolios have been exclusive to financial advisers and large wealth platforms. Those offerings typically require investors to lock their assets into managed accounts or wrap structures, which involve external custody, mandatory percentage-based fees (FUM), and loss of control over holdings. LENSELL is dismantling this barrier. Their new direct-access model provides investors with complete portfolio blueprints, containing optimised weightings and regular re-optimisation signals, which investors can implement and customise using their own preferred broker.
"Investors should not be forced to choose between the high costs of management fees and the risks of building complex portfolios from scratch. We are making professionally constructed model portfolios openly accessible without the high fees and lack of flexibility usually found in the market. You pay only for the strategy's expertise, keep your assets under your own control, and maintain the flexibility to tailor the strategy to your unique financial situation."
- Dr. Laura Rusu, Founder & CEO of LENSELL.
By delivering these portfolio strategies directly to consumers, LENSELL creates a necessary bridge between expensive advised models and purely do-it-yourself investing. This approach delivers expert design, reduced costs, and maximum personal oversight. Investors can subscribe to various models, review holdings and the documented risk metrics, and implement the calculated strategies via any major broker or platform of their choice
About LENSELL
LENSELL is a Melbourne-based fintech specialising in portfolio analytics, optimisation and investment services delivery. Its Diversiview product supports portfolio construction,
risk analytics and ongoing optimisation. The launch of its retail-accessible model portfolios marks the company’s commitment to making high-quality portfolio strategies
produced by professionals, widely available.
Lensell Group Pty Ltd, ACN 646 467 941, trading as LENSELL, is a Corporate Authorised Representative of Foresight Analytics & Ratings Pty Ltd ( Australian Financial Services Licence No. 494552). All information provided by LENSELL is intended for general informational purposes only. Past performance is not an indication or guarantee of future performance. General Disclaimer available at: https://lensellgroup.com/disclaimer.html
