FinTech Australia announces 2025 Finnies Winners
WeMoney, Primary, Monoova and women in the fintech ecosystem are among the biggest winners of the 2025 FinTech Australia Finnie Awards.
Now in its ninth year, the annual award celebrates achievement in Australia’s growing fintech industry. WeMoney had a standout year, picking up three separate awards, including the converted FinTech Organisation of The Year. WeMoney landed three separate Finnie Awards in 2024, but this year’s win marks the first time it’s claimed the night’s top accolade. Finance management platform Primary was named Emerging FinTech Organisation of the Year.
Two women — Gaby Rosenberg (Blossom App) and Anna Hawter (Lumi) — won the Emerging FinTech Leader and Outstanding FinTech Leader of the Year awards, respectively, marking this year’s recognition as another turning point for diversity in the broader fintech ecosystem. For context, three women took home the top individual awards at the Finnies in 2021. Hawter was named Female FinTech Leader of the Year in 2024, while this year’s award went to Caroline Tran (Hello Clever).
The year also marked the introduction of several new awards, and the consolidation of several categories. RedOwl picked up the new Most Innovative Application of AI in Finance Award. Meanwhile, PathZero scored the first ever award for Excellence in Green FinTech and Sustainability Initiatives.
Aside from WeMoney and Monoova picking up multiple prizes, accolades were broadly spread across companies in the sector, demonstrating the calibre of competition for this year’s awards.
The Finnies winners were selected out of 348 entries across 21 categories, and faced a strict two-round judging process. Following the reveal of the shortlist, a second round of new judges were brought in to cross-check entries and decide on the winners for each category.
Rehan D’Almeida, CEO of FinTech Australia said: “The Finnies play an important role in reflecting progress and achievement within Australia’s fintech industry, and this year we’ve seen just that.
“To see WeMoney pick up multiple awards last year and now go on to win the top prize is reflective of the company’s broader growth journey over the past 12 months, and sets a path for other fintechs in the industry to follow.”
“We launched the Female Fintech Leader of the Year Award several years ago to champion equality and representation in our sector. Then in 2021, we saw three women — Katherine McConnell, Simone Joyce, and Jill Berry — take home top prizes, really driving this shift home. To see this trend continue, with both Gaby and Anna surpassing all other entries in these highly competitive categories, is another key milestone for the industry and its broader push for diversity.”
“While we tweak the awards every year to ensure they are reflecting the ecosystem, this is the first year where we’ve had a much bolder overhaul -- combining categories and launching new ones. The diverse list of companies tonight receiving a Finnie is a positive sign for these changes -- also demonstrating just how tough it is to win a Finnie. This makes getting onto the finalist list a significant achievement in and of itself. So I’d also like to extend my congratulations to those companies who made it onto the shortlist.”
“I’d also like to congratulate all of our winners for the 2025 awards. It’s a fantastic milestone for your company and a hard won achievement amid the current funding and regulatory environment. We’re marking ten years of operation at FinTech Australia this year, and we’re thrilled to be able to continue to support the broader ecosystem and our members as we grow our local and global footprint.”
Winners of the 2025 Finnies Winners
FINTECH ORGANISATION OF THE YEAR
WeMoney
EMERGING FINTECH ORGANISATION OF THE YEAR
Primary
EMERGING FINTECH LEADER OF THE YEAR
Gaby Rosenberg, Blossom App
FEMALE FINTECH LEADER OF THE YEAR
Caroline Tran, Hello Clever
OUTSTANDING FINTECH LEADER OF THE YEAR
Anna Hawter, Lumi
BEST WORKPLACE DIVERSITY
Upcover
EXCELLENCE IN ESTABLISHING GLOBAL MARKET PRESENCE
Assurance Lab
EXCELLENCE IN INDUSTRY COLLABORATIONS & PARTNERSHIPS
Monoova and Carsales
EXCELLENCE IN LENDING (Business and Consumer)
JustFund
EXCELLENCE IN PAYMENTS (including Remittance/FX)
Monoova, Sniip
EXCELLENCE IN WEBe (Blockchain and Crypto)
Block Earner
EXCELLENCE IN INSURTECH
DAS (Digital Agriculture Services)
EXCELLENCE IN REGTECH
FrankieOne
EXCELLENCE IN WEALTH MANAGEMENT
WeMoney
BEST INNOVATION IN OPEN BANKING, OPEN FINANCE
WeMoney
POSITIVE IMPACT AWARD
Lift Women
EXCELLENCE IN GREEN FINTECH AND SUSTAINABILITY INITATIVES
Pathzero
MOST INNOVATIVE APPLICATION OF AI IN FINANCE:
RedOwl
MOST INNOVATIVE FINTECH PRODUCT OR SERVICE
Fortiro
GIVING BACK TO THE FINTECH COMMUNITY AWARD
Stone & Chalk
About FinTech Australia
FinTech Australia is the not-for-profit peak industry body for the Australian fintech sector, representing over 400 fintech companies and startups across the nation. Fintech Australia’s vision is to make Australia the leading market for fintech Innovation and Investment by working with both sides of government, industry and the Australian FinTech community to create a supportive environment and partner ecosystem in Australia and abroad.
