CRM provider Lend integrates LoanOptions.ai product suite
24 February 2025, Sydney: Workflow and CRM platform for finance brokers, Lend, has entered into a strategic alliance with multi-award-winning AI-native fintech provider, LoanOptions.ai. Lend has commenced the integration of LoanOptions.ai’s full product suite for its brokers, with asset finance loan matching technology AILO integration already live.
Julian Fayad and Andrew Beckett
The announced collaboration is the latest example of bringing advanced technology fully integrated into an industry leading CRM for brokers who want to stay competitive. Brokers who use Lend will now have access to LoanOptions.ai’s solutions to offer their clients a world-class digital application experience in their own branding.
Andrew Beckett, Head of Broker & Third Party Distribution at Lend, said: “Our mission at Lend is to give brokers a clear competitive advantage by integrating the industry’s most advanced technology directly into their CRM. Selecting LoanOptions.ai as a third-party integration was a strategic decision—their team has a deep understanding of the brokerage landscape and has invested years in building solutions that solve real operational challenges. By embedding these AI-native tools into our platform, we’re enabling our members to scale more efficiently and deliver the modern, seamless experience today’s clients expect.”
Julian Fayad, Founder and CEO at LoanOptions.ai said, “We’re very excited to partner with a platform like Lend that prioritises technological empowerment for its broker network. This collaboration is a great demonstration of how two innovation-focused companies can join forces to eliminate the manual friction and lack of transparency that has historically slowed down the lending process. By integrating our technology into the Lend CRM, we are putting sophisticated, time-saving tools into the hands of brokers who are ready to future-proof their operations. It’s a significant move toward a more efficient, tech-led industry for everyone involved.”
AILO is an ISO27001-certified, AI-native system built by LoanOptions.ai which applies machine learning and neural network models to predict the likelihood of loan approval across a panel of over 90 lenders. The application process is simple for a customer, who only needs to provide their driver’s license, bank statement, and a pay slip. AILO takes care of the rest. Within minutes, it displays actual rates and fees a customer is actually eligible for, and applying has no impact on a customer’s credit score – no matter how many times they apply.
About LoanOptions.ai
Founded by 2025 Finance Brokers’ Association of Australia’s Industry Champion of the Year, Julian Fayad, LoanOptions.ai is a multi-award-winning, pioneering AI-native finance technology provider and brokerage with offices in Sydney, Perth, and Auckland.
For over half a decade, LoanOptions.ai has been building AI systems that provide a fast, easy, and transparent end-to-end lending experience for borrowers, brokers, and lenders alike, without compromising compliance or accuracy, while strengthening the broking channel.
For more information, please visit https://www.loanoptions.ai/
About Lend
Lend is an aggregator-agnostic workflow and CRM platform built specifically for Australian finance brokers. Designed to support brokers regardless of their aggregation partner, Lend provides a flexible, future-ready solution that adapts to how brokers choose to run and grow their businesses.
The platform brings together lead management, compliance, workflows, and best-in-class integrations into a single, intuitive system. By embedding advanced technology directly into the CRM, Lend removes friction from the lending process and enables brokers to operate more efficiently while delivering a seamless, branded digital experience for their clients.
Lend’s mission is to give brokers a distinct competitive advantage through innovation, strategic partnerships, and technology that solves real operational challenges. Used by brokers who want their technology stack to stay independent, scalable, and ahead of industry change, Lend supports sustainable growth without locking brokers into a single ecosystem.
For more information, please visit https://www.lend.com.au/
