An accountant in your pocket: How Hnry & Monoova are saving sole traders from tax stress

Of Australia’s 2.58 million small business owners, 64.3 per cent [1] are sole traders. That’s a community of  over 1.6 million people.  

These professionals have flexibility and freedom, but find themselves falling through the cracks when it  comes to finance and tax management. Their business isn’t structured as a company with employees, so  they typically don’t require the services of a dedicated CFO, bookkeeper or business accountant (and  often can’t justify the expense). They also aren’t PAYG employees who have tax, super and student  debts automatically deducted from the money they earn. 

To help manage the tax burden, most sole traders opt to get a traditional accountant. But they quickly  find out that they’re still responsible for managing an ever-present load of administration, budgeting  and financial compliance tasks, doing most of the work as part of that relationship. With no real training,  sole traders have to figure out how much tax to put aside, how and when to make tax payments, and  how to track and manage expenses - all while learning to use the brand of accounting software that  their accountant has partnered with. As recent surveys have found, all of this administrative effort can  sometimes take a full day out of the working week [2]. When there is so much else going on, it’s no  wonder surveys of self-employed individuals show that 47% don’t have their tax return ready on time [3].  

To add to the pressure, even with the best intentions, it is easy to make mistakes that lead to missed  entitlements, tax bill shock and even financial penalties.  

According to online accounting service Hnry, sole traders contribute $72 billion to Australia’s GDP.  However, they collectively spend over 10 million hours every week on tax and financial admin, which  represents around 18% of their time. This costs the country $28 billion in lost productivity every year. [4] 

The Hnry platform was created to give sole traders more time to focus on their revenue-generating  activities. 

How Hnry works 

This award-winning platform’s standout feature is its ability to calculate and pay tax as funds come in,  creating more of a PAYG tax set-up for the self-employed. When a new user signs up, they have their  income from clients or employers paid into a dedicated Hnry account. When a payment is made, the  platform automatically calculates and deducts tax, super, Medicare levy and student debts, and sets  aside GST (if applicable). 

Tax is paid to the ATO as money comes in, which solves the common sole trader problem of figuring out  how much tax they owe and when to pay it. Hnry’s accounting team lodge income tax returns and BAS  statements at the end of the quarter and financial year, and the platform has a support team that is  available to help answer tax-related questions.  

Going beyond tax management, the Hnry platform can also be used to track expenses, generate invoices  and provide real-time insights into business earnings and costs. It’s a simple solution that frees up time  and headspace, with users enjoying the following:  

  • Automatic tax and GST calculation and payment 

  • ATO compliance without the need for tax knowledge 

  • Tools for quoting, invoicing, expense tracking and reporting 

  • Quarterly BAS and annual tax returns handled by experts 

  • A single service for managing all financial admin and compliance 

Untangling tax and financial management for sole traders 

Hnry co-founders Claire and James came up with the idea after managing their own sole trader  challenges. Having to deal with tax and financial admin inspired them to build a solution that quickly  struck a chord with other self-employed professionals.  

Since its launch in New Zealand in 2017, the platform has expanded to Australia and the United  Kingdom, and now has a team of over 100 that serves tens of thousands of creative freelancers, tradies,  consultants and healthcare workers. Traditional accountants and bookkeepers can be expensive, and  other software can have complex pricing structures or lock in annual fees. Hnry charges just 1% (+GST)  of its clients’ income, capped at $1,500 +GST per year. The additional benefit is that users only pay fees  when they’re earning money, making it an excellent option for sole traders who have fluctuating  workloads.

Faster transfers, powered by Monoova 

The other key benefit of using Hnry is near-instant payments. When an invoice is paid by a client, the  funds are deposited into a Hnry account. Tax calculations and deductions are made on the spot, and the  remainder is transferred straight into the sole trader’s personal bank account within a matter of  seconds.  

Users receive notifications as soon as they are paid, and they aren’t left waiting days for funds to clear.  This is a big incentive to use Hnry, and it is made possible with the help of the platform’s fast payments  partner, Monoova.  

Acting behind the scenes, Monoova powers unique virtual account numbers and PayIDs for each Hnry  client, allowing them to be paid quickly and securely. Once funds arrive in a Hnry account, it is  Monoova’s payment infrastructure that automatically reconciles and routes money to the right places. 

Monoova powers a fully integrated, real-time flow of money, removing the friction usually associated  with payment processing. This allows Hnry to offer its sole trader client base fast access to finances as  well as peace of mind about tax management.  

Monoova is one of the, if not the most valuable partnership we have in the Australian market.  Monoova’s services have been—and the auto match service in particular—instrumental for us being  successful.”- Karan Anand, Chief Strategy Officer & Managing Director, Hnry Australia 

With Monoova’s support, Hnry is able to:  

  • Create profiles on demand for new users and make the onboarding experience seamless

  • Provide unique account numbers and PayIDs for customers so they can be paid by clients

  • Auto-reconcile payments so money flows easily 

  • Pay inbound and outbound using New Payments Platform (NPP) and BPay 

By combining Monoova’s advanced payment capabilities with their own platform, the Hnry team has  created an end-to-end solution that redefines financial admin and tax management for sole traders. As  Hnry’s customers explain, it’s like having an “accountant in my pocket”.

1 https://lawpath.com.au/blog/small-businesses-statistics 

2 https://hnry.com.au/hnry-sole-trader-pulse-reveals-super-contribution-cuts-backs/ 

3 https://dynamicbusiness.com/topics/news/half-of-sole-traders-delay-tax-filing-as-october-31-deadline-nears.html

4 https://hnry.com.au/uploads/Hnry-Sole-Trader-Pulse/AU-Hnry-Sole-Trader-Pulse-March2024.pdf?_cchid=8126551f822b52b6dcb9851b727f5244


About Hnry 

As Australia’s largest accounting service for sole traders, Hnry is an award-winning online platform for  managing tax and financial admin. Set up to be automated but backed by a team of qualified  accountants, the platform is designed to keep sole traders up to date on their taxes and take the stress  out of this side of running a business. Visit the website: www.hnry.com.au to find out more.  

About Monoova 

Monoova is a leading provider of intelligent payment solutions, helping businesses optimise their  payment processes, enhance customer experiences, and scale efficiently. Visit www.monoova.com or  read Monoova’s PDS/FSGto find out more about our payment solutions and services.

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