AFG teams up with Stryd to offer retention software to 4,300 mortgage brokers in Australia
Monday, 23 March 2026 — Australian Finance Group Ltd (AFG) has teamed up with Stryd to offer retention software to its network of 4,300 mortgage brokers in Australia.
AFG brokers can access the Perth-based fintech’s flagship Stryd Broker functionality through Suite360, AFG’s single-stop technology platform for key business touchpoints such as CRM, analytics and marketing.
The parties have built a secure API integration between their systems, so AFG brokers can go live with Stryd with minimal effort.
Sam McCready, Chief Digital Officer of AFG said: “Our integration of Stryd into Suite360 means AFG brokers can access a tech-enabled client retention tool and a customer service workspace all in one central location.”
AFG and Stryd have been collaboratively testing technology benefits since last year. As part of that process, a pilot group of broker businesses have used Stryd Broker's proactive retention features to identify over $6m of first-year interest savings for borrowers across $1.1bn of loans.
“Stryd provides critical visibility for brokers to see all their customers’ loans and proactively monitor their book for new opportunities in today’s market,” Mr McCready said. “This digital monitoring is designed to eliminate manual and reactive work by making retention proactive and it also offers the benefits of open banking,” he added.
The Stryd integration is enabled by open banking and provides AFG brokers with a single, real-time view of their residential loan customers and loan book.
Brokers can request a Consumer Data Right (CDR) consent from customers and gain access to live open banking data about their customers’ current loans, with offset accounts expected to be included from mid-2026.
Ruth Hatherley, Founder & CEO of Stryd said: “With a single sign-on to Suite360, brokers can navigate directly to Stryd, without needing to manage a separate login or re-authentication process.”
She continued saying: “By signing up for our integrated solution, AFG brokers will find everything is set up in Stryd, so they can instantly view all their customers, assess their alerts and take action to improve their loan book retention programs.”
This visibility allows brokers to quickly identify retention opportunities, prioritise daily customer outreach, monitor key metrics such as loan‑to‑value ratios and interest rates, and proactively manage each customer’s loan lifecycle.
Stryd also provides insights to equity positions via an automated property valuation model and tools to enhance business performance such as tracking conversations and sending outreach communications.
“Importantly for customer experience, Stryd delivers these benefits using the logo, branding, tone of voice, email address and customised signature of the individual AFG broker,” Ms Hatherley noted.
Against a background of Australian mortgage broker market share being a record 77.6%, brokers are helping borrowers respond to current economic conditions.
“Offering advanced technology solutions is one way we are expanding and enhancing our broker network,” Mr McCready said, noting the broker channel is central to AFG’s corporate strategy and technology remains a core pillar of AFG’s growth.
AFG recently reported a record $62 billion of home loans lodged in 1H26 underpinned by its growing broker network.
About Stryd
Stryd enables mortgage brokers to automate trail book reviews and maximise profitable client retention through unique home loan data insights. Our flagship "Stryd Broker" platform was launched in 2023 to support improved retention risk management and lead qualification for brokers, aggregators, comparison sites, and other channel partners originating residential home loans on behalf of lenders.
Powered by open banking under the Consumer Data Right, Stryd Broker works seamlessly with existing technology stacks. By leveraging open banking's Product Reference Data, Stryd offers a unique, holistic approach to storing and categorising mortgage market data in the proprietary "Stryd Product Repository," which currently covers more than 2,000 products from 85 bank brands. From mid-2026 onwards, it will also include non-bank lenders.
Stryd is owned by Moneycatcha Limited. Contact us at sales@stryd.au.
About AFG
Established in 1994, Australian Finance Group Ltd (AFG) is one of Australia’s leading providers of mortgage broking and financial services and maintains a diversified portfolio across residential, commercial, and asset finance. Headquartered in Western Australia, AFG supports a national network of 4,300 accredited brokers, offering access to an extensive panel of more than 80 lenders and over 10,000 finance products.
As one of the country’s most successful mortgage aggregators, one in every 9 residential mortgages in Australia is arranged by an AFG broker. The company is committed to supporting its broker network through advanced technology platforms, comprehensive training, and strategic business support, enabling brokers to deliver tailored financial solutions to their clients with professionalism and integrity.
