MyBond appoints Patrick John Esangga as Head of Marketing
MyBond is delighted to announce the appointment of Patrick John Esangga as the Head of Marketing, as the company embraces the next growth phase of the business.
With a diverse career encompassing 15 years in marketing and brand management across global, local, and start-up brands, Patrick brings his valuable experience, vast network of contacts and passion.
Patrick’s career highlights include the celebration of the 50th Edition of the Ermenegildo Zegna Wool Awards, the launch of the Tod’s brand, and Ralph Lauren Pink Pony Collection & Foundation in Australia.
In addition to a successful career in Luxury & Retail, Patrick has consulted for a portfolio of clients, which included the Art Gallery of New South Wales, Italian Chamber of Commerce & Industry, Pullman Resorts & Hotels, and many other global brands, media outlets and organisations.
Patrick is passionate about developing talent – he has taught Marketing in the faculty of Law and Business at the Australian Catholic University, as well as the Fashion Institute.
Co-Founder & CEO Ray Dib said, “We are extremely excited to welcome Patrick to the MyBond team. Patrick brings his considerable talent and diverse experience to the business, with an insightful and refreshing approach that is key to the success and growth of the brand in the market. His vibrant energy and engaging style also fits perfectly with MyBond’s professional and friendly culture.”
Commenting on his new role Patrick said, “I’m excited to be joining MyBond, and work with such inspirational leaders, who are game-changers of this industry. My transition out-of fashion has given me a new vision. It’s about helping people and advocating this service/ solution through purposeful work. It’s about being involved with a brand that has a unique business solution in a growing industry, making a difference to many peoples’ lives.”
The new appointment follows two other recent hires in Customer Care at MyBond to service a rapidly growing busines.
MyBond is a financial service that helps tenants pay their rental bond. Launched in New South Wales in March 2021 and in Victoria in September 2021, MyBond is Fintech start-up that operates in its own niche in rental property bonds with further expansion across other states and territories in the coming year.