Loan Market Group and Nodifi merge asset finance operations to deliver industry-leading capabilities

Loan Market Group (LMG) and fintech Nodifi have today announced a merger of their asset finance operations, consolidating personnel and tech for the industry’s leading asset finance solution. 

Australasia’s largest network of brokers will now have access to 80 asset finance support specialists, as well as the fintech’s innovative application and compliance platform, under the new partnership. 

In addition to consumer and commercial asset finance solutions, the network of more than 5,000 brokers will also be able to support their customers with new unsecured business lending and personal loans markets through the partnership. 

The merger comes as the marketplace seeks out quality solutions for asset finance. National auction house Pickles said a global shortage of microchips, supply chain challenges and record low interest rates delivered premiums of 30-40% above valuation for some commercial vehicles and equipment at auction. 

LMG Executive Chairman Sam White and Nodifi Chief Executive Officer, Tom Caesar, stated the merger was a great win for brokers and the industry as it looks to set new benchmarks. 

Mr White said: “Last year, Loan Market Group committed to achieving our vision of delivering a world-class asset finance solution for all brokers and their clients”.

“Asset finance for mortgage brokers requires a fully-integrated service offering. Bringing together our specialists with Nodifi’s market-leading tech platform and highly-experienced asset finance personnel cements Loan Market Group as the home for all good brokers.”

Experienced asset finance writers will increase efficiencies via the Nodifi platform, delivering enhanced outcomes to clients. Mortgage brokers who occasionally lodge asset finance, business and personal loan applications would benefit from support services, education and Nodifi’s deep expertise in this increasingly complicated market. 

The merger also represents a partnership of two family-owned businesses with no bank ownership. 

Mr Caesar said Nodifi shared LMG’s goal to simplify the way brokers run their businesses, unlock greater opportunities through tech innovations, and strengthen broker-client relationships. 

The demand for quality asset finance solutions over the last 18 months has resulted in Nodifi recording a 686% increase in loan originations over the period. 

“Nodifi is going from strength to strength, and partnering with LMG – Australasia’s largest broker network – is a major milestone from which we will grow this offering,” he said. 

The merger between Loan Market Group and Nodifi settles on 1 July 2022. 


Media contacts: 

Alex Ventura Ryan Ellem 

Head of Marketing PR Consultant 

Nodifi Loan Market Group 

alex.ventura@nodifi.com.au media@loanmarket.com.au 0421 819 370 0427 916 020


About Loan Market Group 

Loan Market Group is one of the largest and fastest-growing retail mortgage brokerages in Australasia. Proudly family-owned and led, it was founded in 1994 by Sam White and is part of the White Family Group of companies comprising Loan Market, PLAN Australia, Choice Aggregation Services, FAST, Wealth Market, Home Now and Ray White. There are nearly 7,000 brokers that make up Loan Market Group in Australia, New Zealand and Indonesia who collectively settled over $9.7 billion in its first combined month of operation (March 2021). 


About Nodifi 

Nodifi is one of Australia’s leading technology and services providers for asset finance, personal loans, and business funding, enabling brokers, dealerships, and retailers, to offer a broader range of products. 

Nodifi’s mission is to increase profitability and efficiency for partners, delivering bespoke solutions, which range from, credit, operations, marketing, and technology. Founded in 2016, Nodifi boasts over 2,000 users, having generated over $1.5 billion in loan applications.

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