As AI-assisted buying behaviour combines with the rise of embedded insurance, how products
are surfaced and recommended is shifting. Insurance can become a natural extension of the
customer journey, unlocking revenue without increasing acquisition costs.
What the session will cover:
What is agentic AI changing about distribution? Platforms with embedded insurance at the right moment will have a structural advantage. Those without risk being bypassed entirely.
How does embedded insurance work for a non-insurance business? What the platform handles, what the insurer handles, and what the orchestration layer manages including compliance, underwriting, and lifecycle controls.
Who is accountable when AI influences a purchasing decision? Questions of accountability, platform exposure, and regulatory obligation are growing more complex.
How can platforms position for long-term control of the customer relationship?
The panel
● Jamie Smith, Fractional CIO and former Group CITO at Hollard Insurance
● Marcello Negro, Actuary, Principal and Head of Product at Finity Consulting; and
● Lisa Mather, Head of Legal, Risk and Compliance at Australian insurtech - Fetch.
● Moderated by Nigel Fellowes-Freeman, CEO and founder of Kanopi.