Selfwealth by Syfe introduces auto-invest in push to make disciplined investing easier for Australians
The newly rebuilt Selfwealth by Syfe app combines a faster, more intuitive design with the low-cost trading and security investors expect.
23 February 2026: Selfwealth by Syfe today relaunched its mobile app, using extensive customer feedback to create a more intuitive experience and support greater depths of investor discipline and market insights. The refreshed app delivers new functionality, including auto-investing, aimed at simplifying and optimizing the investing process.
Introducing auto-invest
Auto-invest allows users to set up a regular investing schedule for any stock or ETF, choosing how much and how often they would like to invest, with the app placing market orders automatically on their behalf.
Scheduled orders can be reviewed, paused or updated at any time directly within the Selfwealth app, ensuring flexibility as financial goals or market conditions change.
Developed in direct response to Selfwealth community feedback, this new feature helps users build consistent investing habits by enabling them to set a disciplined schedule aligned to their goals, while remaining in full control. By encouraging regular investing rather than sporadic activity, the feature supports long-term planning and makes investing easier to maintain over time.
Samantha Horton, Group Chief Operating Officer at Syfe says: “We built auto-invest after hearing from customers who wanted a simpler way to stay consistent without worrying about timing the market. When we surveyed our customers, nearly 60 per cent told us that growing long-term wealth, rather than generating income or saving for a specific goal, for example, is their top financial aim. Auto-investing in a proven strategy for long-term wealth accumulation, ensuring disciplined, regular contributions, regardless of short-term market fluctuations.
Enhanced portfolio visibility and navigation
The refreshed Selfwealth app brings key information into sharper focus, making it easier for investors to assess their portfolio and act quickly. An improved instant portfolio view clearly displays total portfolio value, available cash and holdings, allowing users to understand their position at a glance and capture opportunities more efficiently.
Stock pages have been streamlined to surface the information investors look for most, enabling a faster path from insight to action without unnecessary steps. Navigation across Portfolio, Watchlists, Stocks and Orders has also been simplified, with more direct pathways between everyday tasks. Whether users are checking in or executing a trade, the experience is faster, clearer and more intuitive.
Rylan Dawes, Head of Product at Selfwealth by Syfe, says: “Selfwealth started as a community for investors, so it’s important to us that we continue listening to our users, the very people who helped build the platform. We’re excited to keep evolving the app and introducing innovative features that make investing smarter and more seamless throughout 2026. Beyond auto-invest, we focused on making the app faster, clearer and more intuitive, without compromising the low-cost trading and security our users expect.”
The refreshed Selfwealth app is available now on iOS and Android. To learn more or download the app, visit selfwealth.com.au.
About Selfwealth by Syfe
Founded in 2012, Selfwealth by Syfe began as a community for investors to facilitate discussion around investing on the share market. It quickly evolved into one of the first and most popular platforms to bring simple, flat-fee online investing to everyday Australians.
Selfwealth was acquired by Syfe, Asia Pacific’s leading saving and investment platform, in 2025. The move brought together Selfwealth’s trusted investing platform with Syfe’s global investment expertise and innovative fintech solutions, supporting a shared ambition to empower more Australians to invest with confidence.
Today, Selfwealth by Syfe supports more than 130,000 investors in Australia and the Syfe Group has over AU$16 billion in funds under administration.
For more information, please visit: www.selfwealth.com.au
About Syfe:
Syfe is Asia Pacific’s leading saving and investment platform, empowering people to build their wealth for a better future. Managing well over US $10 billion in assets and built on the pillars of access, advice and affordability, the platform caters to the different wealth needs of individuals with diversified proprietary portfolios, cash management solutions and brokerage. In Singapore alone, over 8% of adult citizens are using the platform to achieve their financial goals.
Licensed and operational in Singapore, Hong Kong and Australia (through the 100% acquisition of ASX-listed Selfwealth), Syfe has customers from 60+ countries. The company has raised over US $130 million to date and is backed by leading global investors, including Peter Thiel’s Valar Ventures, Unbound and partners from DST. Syfe builds proprietary products for individual investors as well as partners with industry leaders such as BlackRock and PIMCO.
For more information on Syfe, please visit: www.syfe.com
