Revolut launches “Smarter Money” campaign featuring Hawthorn Football Club
Melbourne, Australia, 30 April - Revolut, the global financial app with over 70 million customers worldwide and more than one million in Australia, has today unveiled a new integrated creative campaign featuring Hawthorn Football Club.
Titled “Smarter Money. The Hawks Way.”, the campaign draws a direct parallel between high-performance decision-making on the field and everyday financial choices off it, reinforcing Revolut’s mission to help Australians get in control of their financial lives.
The campaign builds on the recently announced partnership between Revolut and Hawthorn Football Club, which brings together two brands grounded in confidence, control and precision.
Head of Growth at Revolut Australia, Charlie Short, said: “‘Smarter Money. The Hawks Way.’ is about showing Australians that getting ahead isn’t about one big moment – it’s about making smarter decisions every day. Hawthorn Football Club embodies that mindset on the field, and this campaign brings it to life in a way that feels real, relatable and distinctly Australian.
By putting our product into familiar, high-performance environments, with players being themselves, we’re able to demonstrate how Revolut fits seamlessly into everyday life: helping people stay in control, move faster and make better financial choices.”
Premium simplicity and character-driven craft
Spanning five digital films, the campaign features four Hawthorn players highlighting key Revolut products: card personalisation, security, foreign exchange, RevPoints rewards and personal loans.
Visually, the campaign stands out through a refined, premium aesthetic. Shot directly on the Hawthorn training pitch, the execution isolates the players against a stark black backdrop. The high contrast with the club’s iconic brown and gold kit, combined with controlled lighting and minimal camera movement, creates a clean aesthetic that forces focus onto the players' presence and the script.
Where dry Aussie humour meets product integration
Created for an everyday Australian audience, the campaign leans heavily into a relaxed, self-aware tone. Authentic AFL lingo is woven seamlessly into familiar financial moments.
By playing on the athletes' real personalities and on-field roles, the humour remains subtle and character-driven. Each ad follows a disciplined, repeatable structure: an authoritative voiceover delivers the product message, while the players bring a confident, casual, and slightly cheeky personality to the execution.
Each execution demonstrates how small, smart decisions can help Australians move ahead financially.
An unmistakably Australian tone, grounded in real moments
Created for everyday Aussies, the campaign leans into a relaxed, self-aware tone, with authentic AFL lingo woven into familiar money moments.
Premium simplicity in execution
Visually, the campaign elevates a minimalist approach through refined craft:
Shot on the Hawthorn training pitch with a consistent black backdrop
Strong contrast with the Club’s iconic brown and gold kit
Controlled lighting and minimal camera movement for a clean, modern aesthetic
Each frame isolates the players, keeping focus on performance, presence and seamless product integration, where product moments feel natural.
The partnership is a component to Revolut’s sports strategy that goes beyond traditional sponsorships focused purely on logos and visibility. Instead, the brand is focused on building meaningful partnerships that create genuine fan engagement, integrate Revolut’s products and technology into the sporting experience, and deliver real value to supporters both on and off the field.
About Revolut
Revolut is one of the UK’s leading fintechs, helping people get more from their money. In 2015, Revolut launched in the UK offering money transfer and exchange. Today, more than 70 million customers around the world and over 1M Australians use dozens of Revolut’s innovative products to make more than a billion transactions a month.
Across our personal and business accounts, we give customers more control over their finances and connect people seamlessly across the world.
