Intersekt 2021: Marketing Guide!

Why download this guide?

  • Access to 13 tried-and-tested marketing tips that you can implement immediately before Intersekt
  • Get an overview of everything you can do to generate more leads and better brand awareness at Intersekt, even if you’re not sponsoring the event. 
  • Practical ideas ranging from SEO, Google Ads, Social Media, Email marketing and more. 
  • Includes a thorough Checklist that you can hand over to your marketing teams to execute. 

About Rocket
Rocket is an award-winning independent agency that specialises in generating leads and sales for established Australian businesses. This guide includes advice from some of the best digital marketers in Australia – aimed to enable you to deliver better marketing results.

Learn how to take your business global with Austrade at Intersekt’21

Austrade is the Australian Government’s trade and investment promotion agency. It specialises in connecting Australian businesses to the world and the world to Australian businesses, with over 70 global offices staffed by business development experts. Check out Austrade’s activities at Intersekt’21:

Panel Discussion: Scaling Fintech to International Markets

Taking a global perspective, we will hear from successful Australian exporters about how they scaled into new markets. The discussion will explore various market entry models and you’ll hear first-hand about the issues they faced and the lessons they learned. The discussion will also include insights from an international fintech who has established in Australia, to understand what attracted them to the Australian market, how they entered the market and established themselves, and how they intend to continue to grow.

If you are looking forward to expanding internationally, this session is for you!

Going Global Series – Austrade Roundtables and Webinars

The Australian Fintech Market – Webinar

Panel discussion to draw out key market information and insights critical for UK-based fintech companies considering expanding to Australia. The panel will bring together in-market experts from the Australian fintech ecosystem. Discussion topics include the Consumer Data Right (CDR), fintech industry trends, opportunities and regulations. You will also hear from a UK company that has successfully established in Australia, learn what attracted them to the market and how they have continued to grow their business.

Date: 18 May 2021
Time: 5 PM to 6 PM, AEST
Location: Online via Zoom

Cracking into the Singapore Market – Roundtable

This panel session is for Australian fintech companies interested in the Singapore market. You will learn about relevant regulations, market dynamics and trends and opportunities in the fintech space in Singapore. To provide a comprehensive overview of the market, this session features speakers from an Australian company that has successfully scaled into Singapore, a government regulator, a legal firm, a venture capital investment firm, and the venture investing arm of a major multinational bank.

In-person seats are limited to 30 attendees. Book your place now. 

Date: 19 May 2021
Time: 1:30 PM – 2:30 PM
Location: In person at Intersekt, (Austrade Meeting Room)

Fintech opportunities in Greater China – Roundtable

A panel session targeting fintech scaleups exploring the Greater China markets. The discussion will highlight information specific to exporting to China, Taiwan and Hong Kong, including targeted fintech market information and emerging opportunities. Participants will hear about market trends and capability gaps, regulatory requirements and market entry pathways from in-market experts and an Australian exporter.

In-person seats are limited to 30 attendees. Book your place now. 

Date: 20 May 2021
Time: 1:30 PM – 2:30 PM
Location: In person at Intersekt, (Austrade Meeting Room)

Austrade Office Hours – Trade and Investment Information

Austrade advisers help Australian businesses enter international markets faster, navigate regulations and find customers; they also work with international companies and ease their entry into the Australian market, connect with the ecosystem and regulators. Grab your chance to meet the best advisers in the industry in person at Intersekt’21 to discuss your expansion plans and learn about the support available to your business.

Book your 1:1 chat now.

Date and Time: Between Wednesday 19 May 2021 3:00 PM and Thursday 20 May 2021 5 PM
Location: In person at Intersekt, in the Austrade meeting room

Reach out to chat to a Trade or Investment Advisor to discuss the United Kingdom, ASEAN, Greater China and the United States, and learn about Austrade’s new digital services and upcoming global opportunities at Intersekt’21.

FinTech Australia appoints former Jane Hume advisor Harry Godber as Independent Director

FinTech Australia has appointed former senior Turnbull and Morrison government advisor Harry Godber to its board as an independent director.

Godber currently serves as Flare’s Head of Strategy, a fintech business aimed at transforming the way Australians earn, engaging employees through the workplace with market-leading superannuation, banking and HR services.

Prior to this role, he led initiatives in fintech and financial regulation under Minister Jane Hume. He played a key role in the launch of Australia’s Consumer Data Right, superannuation reform and the introduction of new payment regulation.

Godber also led the establishment of the Australian Space Agency as an Industry, Innovation and Science Adviser to Ministers Arthur Sinodinos and Michaelia Cash. In a separate role, he earlier led product and strategy at Data61, Australia’s largest data innovation group.

As an Independent Director of FinTech Australia, Godber will assist and advise on government relations and new policy initiatives from the peak body.

“FinTech Australia has been instrumental in helping shape many of the world-leading policies that are governing our fintech sector,” Independent Director of FinTech Australia, Harry Godber said.

“I look forward to sharing my passion and experience with the Fintech Australia team to champion our ecosystem’s ingenuity and diversity. With the right policy and regulatory settings in place, fintech is poised to lead Australian consumers and business through our economic recovery.”

FinTech Australia CEO Rebecca Schot-Guppy added: “Harry’s appointment is a huge feather in our cap. This appointment will build on our existing relationship with policymakers. Of the 23 recommendations from the latest Select Committee on Australia as a Technology and Financial Centre, 20 draw from FinTech Australia’s submissions and the contributions of our members.”

“Harry has accomplished a staggering amount in his years in government, and we look forward to working with him and drawing from both his enthusiasm for the growth of the sector and his deep expertise.”

The appointment comes as FinTech Australia prepares to launch its annual fintech conference, Intersekt at the Grand Hyatt in Melbourne on May 19 and May 20.

Some of the highlights include a fireside chat with Limepay regarding its path to IPO, Afterpay discussing Afterpay Money, CBA’s x51 Ventures and IAG on investing and scaling start-ups and Up Bank and Tik Tok integration’s integration and partnership with Bendigo Bank.

FinTech Australia launched its Independent Director board positions in 2019.

The two positions allow FinTech Australia to appoint a director to leverage their expertise for the betterment of the industry group.

Media contact

Harrison Polites
harrison@themediaaccelerator.com.au

0409 623 618

FinTech Australia is proud to announce the 2021 Finnies finalists

Recognising and rewarding the Australian FinTech community by honouring innovation, growth and collaboration.

 

We are thrilled to announce the finalists for this year’s Finnies along with the Victorian Government as presenting partner.

We received 290 incredible award entries across 20 categories. Thank you to everyone that took the time to enter.

FinTech Australia CEO, Rebecca Schot-Guppy, and the FinTech Australia Board were faced with the incredibly difficult task of arriving at the finalists. The category winners will be announced in-person this year on 9 June, 2021 at The Forum, Melbourne. Tickets will go on sale next week.

“We are thrilled with the quality of applications and the finalists, a testament of the growth, and strength of the fintech ecosystem. We are excited to celebrate the hard fought achievements of the ecosystem at this year’s Finnies” said FinTech Australia CEO, Rebecca Schot-Guppy.

This year we bring back the People’s Choice Awards for Emerging Organisation and Organisation of the Year. Voting will begin in two weeks. We celebrate our inaugural Hall of Fame inductees to commemorate two companies that have made a lasting impression on the Australian fintech industry’s overall development.

FINNIES 2021 FINALISTS

People, Culture and Talent

BEST WORKPLACE DIVERSITY, Sponsored by Tanggram
Adatree
Bizcap
Brighte
CampaignAgent
Fupay
loans.com.au
TRAction

EMERGING FINTECH LEADER OF THE YEAR, Sponsored by GoCardless
Alex Harper, Swyftx
Belinda Hogan – 86 400
Ivan Tchourilov, OpenMarkets Group
Jessica Joyce, Fupay
Jill Berry, Adatree
Patrick Coghlan, CreditorWatch
Rhys Davis, Fresh Equities
Stephanie Gillon, Flare

FEMALE FINTECH LEADER OF THE YEAR, Sponsored by Seed Space
Carolyn Breeze, GoCardless
Jessica Joyce, Fupay
Jill Berry, Adatree
Joanne Edwards, WISR
Jodi Stanton, Rush Gold
Naby Mariyam, Coverhero
Natalie Dinsdale, Athena Home Loans
Simone Joyce, Paypa Plane

OUTSTANDING FINTECH LEADER OF THE YEAR, Sponsored by BDO
Alex Harper, Swyftx
Ben Williamson, Fresh Equities
Carolyn Breeze, GoCardless
Christian Westerlind Wigstrom, Moonova
Clayton Howes, MoneyMe Group
John Winters, Superhero
Katherine McConnell, Brighte
Simone Joyce, Paypa Plane

 

Growth Mindset and Global Perspective

EXCELLENCE IN ESTABLISHING MARKET PRESENCE: GLOBAL, Sponsored by Tanggram
Openpay Group Limited
Rush Gold
Verrency
Wallet of Satoshi

EXCELLENCE IN INDUSTRY COLLABORATIONS & PARTNERSHIPS, Sponsored by Xero
Fillr
Flare
Fupay
Look Who’s Charging
MoneyMe Perks – Freestyle virtual Mastercard & Cashrewards
CampaignAgent
Rush Gold Bullion Mastercard by Rush Gold and EML Payments
Sniip partners with American Express and Apple Pay

 

Excellence in Business

EXCELLENCE IN BUSINESS LENDING, Sponsored by Creditor Watch
Banjo Loans
Business Fuel
Butn
GetCapital
Prospa
OnDeck Australia
Radium Capital
Valiant Finance

EXCELLENCE IN CONSUMER LENDING, Sponsored by Vic Gov
Athena Home Loans
Brighte
Fupay
loans.com.au
MoneyMe Ltd
Tic:Toc
Wisr
86 400 smartbank

EXCELLENCE IN PAYMENTS (including Remittance/FX), Sponsored by Paypa Plane
DiviPay
GoCardless
Medipass
Monoova
Split Payments
Verrency
Wise
Zip

EXCELLENCE IN BLOCKCHAIN/DISTRIBUTED LEDGER, Sponsored by Swyftx
AgUnity Pty Ltd
BOULEVARD Global Ltd.
CommChain Pty Ltd
Hutly
Meeco
Oxen
Pellar Technology
RelayPay

EXCELLENCE IN CRYPTO AND DIGITAL CURRENCIES/WALLETS/EXCHANGES, Sponsored by Stone & Chalk
Binance Australia
Cointree
Dacxi Australia
e-Pocket Pty Ltd
Elbaite
Independent Reserve
Swyftx
Wallet of Satoshi

EXCELLENCE IN INSURTECH, Sponsored by IAG
Coverhero
Digital Agriculture Services (DAS)
FreightSafe
Open Insurance
uBind
UpSure – Innovators Insured

EXCELLENCE IN REGTECH, Sponsored by OneTrust
Adatree
Arctic Intelligence
ComplyAdvantage
Fenergo
FrankieOne
LAB Group
TRAction

EXCELLENCE IN WEALTH MANAGEMENT (INCLUDING PFM AND ROBO), Sponsored by Ausiex
Fresh Equities
Frollo – PFM platform
Fupay
myprosperity
Raiz Invest
Sharesight
Superhero
Stockspot

EXCELLENCE IN OPEN DATA, Sponsored by Truelayer
Adatree
Basiq
Biza.io Platform:
Envestnet | Yodlee
Frollo

EXCELLENCE IN SUPPORT SERVICES, Sponsored by Data Action
CreditorWatch Online Credit Risk Services
eftpos Payments Australia Limited
King & Wood Mallesons
K&L Gates
Startupbootcamp Australia 2020 Program
Stone & Chalk
The Fold Legal
UK Department for International Trade

Organisational Excellence Awards

DEAL OF THE YEAR, Sponsored by YBF Ventures
NextGen.Net & Frollo
Quadpay & Zip
Rakuten Inc. & Fillr
Wirecard Australia and New Zealand & Change Financial
86 400 & National Australia Bank Limited (NAB)

BEST PARTNERSHIP OF THE YEAR, Sponsored by Firstmac
Adatree and Verifier
Athena Home Loans and PwC Australia
BOQ and Frollo
CreditorWatch and Open Analytics Partnership
Rush Gold and EML Payments
SISS Data Services and Intuit QuickBooks
Superhero and Split
Valiant Finance and Australia Post

EMERGING FINTECH ORGANISATION OF THE YEAR, Sponsored by Mastercard
Adatree
Beforepay
Brickfloor
FrankieOne
OpenMarkets Group
Superhero
WeMoney
86 400 smartbank

FINTECH ORGANISATION OF THE YEAR, Sponsored by Vocus
Athena Home Loans
Fresh Equities
Monoova
Prospa
Tic:Toc
Up
Verrency
Wisr

Financial Data and Technology Association partners with FinTech Australia on CDR rollout

FinTech Australia and the Australia/New Zealand chapter of Financial Data and Technology Association (FDATA) have announced a strategic partnership to ensure the efficient and effective rollout of Australia’s Consumer Data Right (CDR) regime.

FinTech Australia is a not-for-profit membership-based industry body driving the introduction of both the CDR and Open Banking in Australia for fintechs and data intermediaries. Fintech Australia represents their members by advocating for successful outcomes that facilitate the FinTech ecosystem’s growth to make Australia a leading FinTech market.

By partnering with FDATA, a global not-for-profit representing key financial, data and technology participants in the Australian Open Data ecosystem, it will enable the fast track rollout and a push for critical changes to CDR to ensure greater access, benefits and data protections for consumer and businesses alike.

FDATA is leading the campaign to deliver Open Finance worldwide in Europe, the United Kingdom, South America, North America, Australasia, India and Africa. They have been instrumental in creating and implementing the Open Banking regime in the UK, with the country now considered the world-leader with Open Banking technology.

“We look forward to working with The Financial Data and Technology Association to drive the best outcomes for the CDR rollout in Australia,” FinTech Australia CEO Rebecca Schot Guppy said.

“It’s crucial we get this right and move as quickly as possible. Bringing in the broader expertise will be key to ensuring we balance all fintechs interests in the CDR roll out and deliver the best outcome for all businesses and consumers across Australia.”

“We see the shared goal of finalising Open Banking in Australia as an absolute priority. Before we explore additional use-cases for the Consumer Data Right, we need to finish Open Banking. In this case, FDATA will partner with FinTech Australia to ensure the rules makers have unlimited access to the pieces they need to finish this framework.” FDATA ANZ Regional Director Jamie Leach said.

“Building on our Global experience of deep policy, technology and data standards development and implementation, FDATA has chosen to partner with Fintech Australia to ensure that the final components of Open Banking are complete, concise and market-ready. We need to see the vision of encouraging innovation and introducing competition readily available to the ecosystem if we are to realise Scott Farrell’s vision.”

Media contacts

Harrison Polites (FinTech Australia)
harrison@themediaaccelerator.com.au 
0409623618

Jamie Leach (FDATA)
jamie.leach@fdata.global
0413 075 671

About FinTech Australia

FinTech Australia is a national association for the Australian FinTech Startup community. Our vision is to make Australia the leading market for FinTech Innovation and Investment by working with both sides of Government, Industry, and the Australian FinTech community to create a supportive environment and partner ecosystem in Australia and abroad.

About FDATA ANZ

The Financial Data and Technology Association is a not-for-profit global association for companies that supply or use open finance in their business models. Our members provide innovative financial applications and technical/data-related services to empower customers to make better decisions and take fuller control of their financial lives across all their payment accounts, credit cards, loans, mortgages, investments, pensions and retail insurance. We work with the government, regulatory authorities and the financial services industry in our mission to enshrine the rights of customers to be able to share their financial data with regulated actors of their choosing.

FDATA has played an active role in ANZ, particularly in relation to the Consumer Data Right, during its introduction of Open Banking. Our liaison with the regulators and Treasury has seen us provide advisory works and recommendations around the customer experience, the global perspective and the role of Third Parties and Intermediaries within Open Banking. FDATA has also worked with the regulators about the next layer of CDR and will continue to lobby for a common-sense approach to remediating the existing framework.

Pinstripe Media launches new Fintech Focus segment on AusBiz network in partnership with FinTech Australia

FinTech Australia has partnered with Pinstripe Media to launch a new segment for the StartUp Daily Show focused on the fintech industry.

Hosted by StartUp Daily editor Simon Thomsen and Pinstripe Media reporter and co-host Sam Brown, the segment, FinTech Focus, will host interviews and panel discussion delving into the key issues and news stories in the sector. (more…)

Mastercard joins FinTech Australia as an ecosystem partner

Mastercard, a global pioneer in payments innovation and technology, has joined FinTech Australia as an ecosystem partner and as an event partner for the 2021 Finnie Awards.

In partnering with FinTech Australia, Mastercard aims to become a leading source for advice, support and guidance to fintechs in the global payments sector. In addition, FinTech Australia and Mastercard will also run a joint fintech pitch event later this year.

“Collaborations between fintechs and large financial services are key to growing our fintech sector. We’re thrilled to see Mastercard take this step in partnering with FinTech Australia to better collaborate with the local industry,” Rebecca Schot-Guppy, CEO of FinTech Australia said.

“We’re particularly excited to have Mastercard as an event sponsor for this year’s Finnies event. With their support, we are well placed to hold our best event to date for the ecosystem.”

“Our ecosystem partnership program has more than doubled in size over the past 12 months, indicating strong demand for partnerships and collaboration with the industry,” she added.

In Europe and North America, Mastercard is already the partner of choice for 97% of the top Fintech brands. The Mastercard Accelerate partnership program takes a relationship-led approach to helping fintechs build and scale their operations, supported by four dedicated programs:

  • Mastercard Fintech Express – Provides fintechs with accelerated speed-to-market at every stage of their growth journey, by providing product differentiation, financial flexibility and global licensing support through dedicated in-market teams.
  • Mastercard Engage – Identifies qualified technology partners and fintechs, connecting them to thousands of Mastercard partners and customers to help scale their businesses efficiently.
  • Mastercard StartPath – Invites later-stage startups to participate in a 6-month program, providing opportunities to scale and secure strategic investments. More than 200 companies have participated in StartPath since its founding in 2014, including local success stories Airwallex and Identitii.
  • Mastercard Developers – Provides APIs for everything, empowering engineers with the ability to access Mastercard payment, security and analytics services via simple, user-friendly documentation, SDKs and sample code for the top programming languages

“Mastercard has long recognised the high levels of innovation and entrepreneurial talent here in Australia. The organisation is excited to partner with FinTech Australia and its members to further accelerate the incredible growth we’ve seen from the ecosystem in recent years,” said Kallan Hogan, Vice President, Fintech Account Management, Australasia, Mastercard. 

“As a global technology company, Mastercard’s ambition is to enable fintechs to scale both at home and abroad. This partnership aims to connect local players in the space to Mastercard’s industry experience, technology and connections, alongside the resources available at its Global Tech Hub in Sydney, helping these organisations rise to the next level, quickly.”

FinTech Australia’s current corporate partners include: IDEMIA, Google, eftpos, Amazon Web Services (AWS), Bank of Queensland, NAB, EY and BDO.

The FinTech Australia partnership program helps embed these companies within the fintech ecosystem and networks them with its key players.

 

Media contact

Harrison Polites (FinTech Australia)

harrison@themediaaccelerator.com.au

0409 623 618

Luke McClelland (Mastercard)

luke.mcclelland@mastercard.com

0417 761 139

 

About FinTech Australia

FinTech Australia is a national association for the Australian FinTech Startup community. Our vision is to make Australia the leading market for FinTech Innovation and Investment by working with both sides of Government, Industry and the Australian FinTech community to create a supportive environment and partner ecosystem in Australia and abroad.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.

Fintech Agreement Boosts Fast-Growing Sector

Australia’s burgeoning fintech sector will receive additional support to expand overseas and attract productive foreign investment under a Memorandum of Understanding (MoU) signed today by the Australian Trade and Investment Commission (Austrade) and FinTech Australia.

Tim Beresford, the acting CEO of Austrade, said the MoU would assist one of the fastest-growing fintech sectors in the world, with more than 730 fintech businesses in Australia.

“The fintech sector is built on Australia’s A$10 trillion financial services sector, one of the largest in the Asia-Pacific, which contributes 9.4 per cent to Australia’s GVA and employs more than 450,000 people,” Mr. Beresford said.

“This MoU will build on the work Austrade is already doing to provide fintech businesses with market insights, partnership opportunities, and connections in the United Kingdom, Singapore, and the United States.

“Australia’s proximity to Asia, the Fintech Bridge Agreement with the United Kingdom, and our international regulatory agreements make us an attractive destination for foreign investment, which in turn supports Australia’s fintech sector to grow.”

“Our agreement to co-deliver export services with Fintech Australia will be highly beneficial for Australian fintechs,” Mr. Beresford added.

Rebecca Schot-Guppy, CEO of FinTech Australia, welcomed the agreement with Austrade.

“As Australia’s leading fintech industry body, we are looking forward to providing enhanced and ongoing support to the sector together,” Ms Schot-Guppy said.

“Our priorities are well aligned and we will work together to co-deliver trade services to eligible exporters, increase international business outcomes for Australian fintech companies and attract investment into Australia.

“Australia’s fintech sector is built on a dynamic tech ecosystem, a tech-savvy population, and a large, well-regulated financial system.

“With more than 40 per cent of Australian fintechs already established overseas, the sector welcomes international investors, partners, and collaborators.”

Austrade and Treasury are the Government’s lead agencies for implementing the Fintech Trade and Investment Program.

The initiative is part of the Australian Government’s 2020 Digital Business Plan to Drive Australia’s Economic Recovery, which includes $9.6 million over four years to support Australian fintech businesses access international markets and attract international investment.

To learn more about fintech opportunities, visit austrade.gov.au or fintechaustralia.org.au

Media Enquiries:

Austrade: 02 9392 2873 | FinTech Australia: 0409 623 618

Update on the FinTech Australia Podcast

Last year FinTech Australia partnered with Tier One People to bring you a podcast series covering the growth and development of Australia’s fintech industry. 

However, after 12 months of incredible content, both parties are ready to expand the podcast into separate offerings. (more…)

Law Squared joins FinTech Australia as an ecosystem partner

Innovative NewLaw firm Law Squared has joined FinTech Australia as an ecosystem partner.

Through the partnership, Law Squared aims to become a key resource for local fintechs on all legal matters including from capital raises through to navigating complex financial services regulation.  (more…)

Upcoming Events
  1. Intersekt 2021

    May 19 @ 9:00 am - May 20 @ 6:00 pm
  2. Finnies 2021

    June 9
Videos

Ep 2: Fintechs Acceleration of Growth Since COVID

Ep 1: The Evolution of Payments

Scaling Product Globally

Podcasts

Lee Hatton – Afterpay: FinTech Australia Podcast

Anthony Jones – Visa AUS/NZ

Tim Cameron – TransferWise