Trustpilot

Trustpilot is a public platform where consumers can leave reviews for businesses and businesses can respond to honest feedback. The platform is free to use and open to all businesses and consumers — yet independent of both — so every interaction on Trustpilot is transparent for all to see. Trustpilot has over 100 million reviews and more than 500 thousand businesses on its platform.

How can Trustpilot support your business growth?

Get more eyes on your brand

• Increase your brand’s search visibility and drive free referral traffic to your own site. 

• Grow your TrustScore with unlimited verified automated review invitations each month

• Increase click-through rates of your ads with Google Seller Ratings. As an official Google Reviews partner, reviews published to your Trustpilot profile page provide user-generated content that can count toward Google Seller Ratings which can increase Google Ads' click-through rates by up to 10%.

Get more customers, cost-effectively

• See higher conversion rates by putting our star to work on all your marketing materials. In fact - Business customers collecting reviews on Trustpilot and using their rating and review content in marketing can see a median increase of 89% in revenue or sales volume.

• Drive site performance by showcasing ratings and reviews with dynamic web and email widgets

• Standout on social media with turnkey content creation and sharing tools

Keep them for life

• Respond to reviews, troubleshoot, and create loyalty with customers

• Gain deeper customer insights with advanced analytics tools

• Use customer feedback to grow customer lifetime value

“Missing out on the social proof Trustpilot affords us would be a huge loss. It’s one thing for us to say how great we are, and another to point to the tens of thousands of clients that think we’re great.” Avner Kooperman, CMO at insurance.com.au

Trust is essential for Fintechs

Learn more below on how a trustworthy reputation and 3rd-party validation is possibly the most important differentiator in finance today. 

• Not all stars are equal: How independent reviews fuel growth in finance 

• Complete Guide to Marketing with Reviews for Finance Businesses 

• Complete Guide to Marketing with Reviews for Insurance Businesses

• The virtuous cycle of fintech feedback

• Liars, fakers and cheats: how we protect businesses against review fraud

• The importance of social proof in FinTech

• How Trustpilot reviews help US businesses cut through the noise 

• The impact of Trustpilot content on UK consumers

• Building trust in financial services 

Learn from some of Trustpilot’s Fintech customers:

• Social proof and multi-team use – how Wisr used Trustpilot across their organisation

• Trustpilot Helps Sendwave Establish Trust

• Building Trust in the Digital Loan Business: LendKey + Trustpilot 

• How insurance.com.au used Trustpilot reviews as insurance for their rebrand 

• Building trust without breaking the bank: TurboDebt + Trustpilot

Watch the latest webinar from Trustpilot and FinTech Australia featuring Athena Home Loans and insurance.com.au.